Packaging Designs: New Trends That Work Wonders
Eye catching packaging design is a crucial element for any product’s success. Here are some of the new trends in packaging design that are working wonders for brands. Aadya Designs have a few suggestions for you.
In this new age, somethings have not changed that includes packaging designs. We might buy online but when it comes home, the Amazon logo or Flipkart package is reassuring for that is the first thing we see. And trust. We walk into the stores and the shelves are stocked with so many colourful boxes and packets and we sometimes stop in our tracks to see something closely. That is the power of packaging. Or we are looking for our favourite snacks brand and are captivated by another brand because of the… packaging. On closer inspection we see that it has so much more that you need. So, you add it to your shopping cart. Packaging has won over brand preference. That is indeed a point that many might have had a head start but newbie wannabes have a chance if they want to create an identity and make their presence felt. So, why not start with impeccable packaging designs.
Infusing Brand Personality with Diverse Characters: Consumers connect with brands that have a personality. Using mascots or characters on packaging is a great way to add personality and make your brand more relatable. This trend goes beyond the cute and cuddly mascots of the past. Brands are using a wider range of characters to reflect the diversity of their customers.
Channelling Nostalgic Vibes: In a world that’s constantly changing, people often seek comfort in familiar things. Packaging that evokes feelings of nostalgia can be very appealing to consumers. This trend can be seen in the use of vintage fonts, colors, and patterns on packaging.
Highlighting Key Elements of Products: Sometimes, the simplest approach is the most effective. Simply highlighting the key elements of your product on the packaging can be a great way to grab consumers’ attention and communicate what your product is all about.
Playing with Colors and Textures: Using bold colors and interesting textures on packaging is a great way to make your product stand out on the shelf. This trend is especially effective for brands that are targeting younger consumers.
By following these trends, you can create packaging that will help your product stand out from the competition and resonate with consumers.