Innovative Packaging Designs
Innovative packaging design pushes the boundaries of what a package can be. It goes beyond just containing a product and focuses on creating an experience for the customer. Here are some of the latest trends in innovative packaging design:
Sustainability: There is a growing focus on using sustainable materials in packaging. This includes using recycled materials, compostable packaging, and packaging that can be reused. For example, Patagonia uses recycled cardboard boxes that can be turned into shelters for campers. ((Patagonia is an American retailer of outdoor recreation clothing))
Functionality: Innovative packaging can also be functional. This means that the packaging can be used for something other than just containing the product. For example, the packaging for some laundry detergent can be turned into a measuring scoop.
Experience: Innovative packaging can create an experience for the customer. This can be done through interactive packaging, or packaging that tells a story. For example, some chocolate companies have created packaging that tells the story of the cocoa beans used to make the chocolate.
Minimalism: Minimalist packaging design is all about using clean lines and simple colors. This type of packaging can be very effective in communicating a brand’s message. For example, Apple is known for its minimalist packaging design.
Here are some examples of innovative packaging design that incorporate sustainability, functionality, and experience:
Ikea “Let’s Play” furniture packaging: This packaging transforms into a fun playhouse for kids, extending the life of the cardboard box and reducing waste.
Dove refillable deodorant stick: This packaging allows customers to reuse the same container and simply refill it with deodorant, reducing plastic waste.
Lego Dots bracelet box: This box folds into a handy storage container for the Lego Dots bracelet and leftover tiles.
Grado Labs headphones: The headphones come in a sleek, reusable wooden box that can be used to store the headphones or other small items.
Oral B “Brush Buddy” packaging: This fun and informative package turns into a stand for your toothbrush, promoting good bathroom hygiene habits.